Parts Store E Commerce " Case Study"
Elegant & easy to use E commerce.
Baker Hughes wants to be known as a place where all Oil & Gas Companies be able to purchase midstream equipments & parts in very easy way. Allow them to place orders, quote, track shipments, & choose the method of payments. Make the process very transparent and allow them to follow up with one sales person.
Customers are so furies because they have to download a spread sheet from there ERP system then email it to sales departments and cannot get in touch with a sales person associated with their quote, so they have to call the regional sales person to follow up with their quote, then the process of getting the discount percentage.
Then they order the parts and try to follow with different people to know when it will be shipped and lean time, and how it will ship and they will try to track the parts till they receive it in the ports, then they will finish the custom paper and release the parts and ship it to the location they need.
Start by gathering the process from our sales team, & stakeholder. Then interview the users & understand their process and met with software Architect of the customers.
Identify the persona's, workflow, and created a story board, then came up with a common ground between sales, inventory, shipment, maintenance, and procurement teams.
Designed a dashboard will allow all personas to get the information they need and make the process very easy from scanning the parts to create the quote, order with easy 3 steps to purchase and get the company discount, leap time, and connect them with sales person to follow up with them and a way to track their shipments till it arrives at the location they need.
Rapidly created and iterated designs, with multiple rounds of usability testing to validate which features were most important to customers and how well our designs met these needs.
working with stakeholders, product managers and engineers to drive research-based strategy, vision, and execution. Coach, mentor, lead, and provide career guidance and development for a group of UX professionals. Lead product discovery initiatives with prototyping, focus groups, and user research.
Parts Store now has a bespoke Oil & Gas customer interface that powers a best-in-class online e commerce experience. Created a roadmap of iterative developments, so the system will continue to improve and adapt to ever-changing customer and technology requirements.
"The only thing worse than being blind is having sight but no vision".