Inelegant & elegant oil & gas website
Vistores were able to find what they are looking for.
Designed the website with oil & gas terminology so users will be easy to find what they are looking for and able to purchase their equipment’s in easy way, by designing the menu this way helps the users to easily find what they are looking for and make the turn over faster and easy.
The old site was designed by functions so users not familiar with this terminology they are more confused this way. but using oil & Gas terminology helps them achieve their goals, and able to find the right equipment’s and parts they need.
With this design was able to accommodate the new merger of buying Baker Hughes and able to merge the other website easily with GE Oil & Gas site, by assigning each function or products under the Oil & Gas Terminology; Upstream, Midstream, & Downstream. Using the design thinking process i work with helps to accommodate this change, and by champion the design team we were very successful to come up with the new site.
By doing UX researcher I engaged users experience research method which is used to communicate what is needed from the end user’s perspective to UX designers and product teams and includes a wide range of methods, eg. usability testing, interviews, surveys, card sorting, tree testing, heat maps, field testing. Helped to come to the new design.