UX Thinking Interview Question

Define UX Design

1. What is UX Design?

User experience UX design is the process of creating products that provide meaningful & relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, & function.

"The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease to use, & pleasure provided in the interaction with a product.”
UX Matter's

2. Why does it matter?

UX is important for any digital products, UX is key for complex sites because users must be able to easily navigate the site and understand how to use it.
UX is centered around how a visitor feels when interacting with a website or a product. It goes behind the scenes, past the visual elements to strategically design how your audience will interact with your website to accomplish desired outcomes, for example gaining information or making a purchase. The ultimate goal is an experience that is intuitive, valuable, and enjoyable to drive engagement, conversions, and repeat visitors.

UX design thinking is constantly evolving and searching for new ways to solve problems. In general, UX design process as follow when approaching a problem or project. A set of steps a designer will take to solve user problems and create engaging experiences.
Design Thinking which follows a thorough understanding of both user and business goals. In general, this is often an iterative design process that is constantly evolving. Key concepts or methods used to carry out this process may include, but is not limited to;

"Understand – User Research – Analytics & Discovery - Wireframes - Mockups & Prototype - Finalize & Code."

Content audits, information architecture, user personas, business model canvases, mood boards, storyboards, empathy maps, use case scenarios and user flows, customer journeys, wireframes, mockups, and prototypes. They may also mention conducting user-testing—moderated or unmoderated, remote or in person—multivariate testing, eye tracking, click-tracking heatmaps and other quantitative analytics.
UX design thinking methodologies can play an important role in the creation of a product that users will love.

4. What is your design process? Describe the Design methods you follow.

UX Thinking Design Process

Is an iterative method that helps me continuously improve and polish my designs? The process I used is going through different stages repeatedly, while evaluating my designs on each stage. Each stage involves relevant stakeholders in my organization that take part in the process to make our products highly efficient and usable. The design process involves following six stages as shown.

"The primary factor of my success lies in the fact that I keep my user in center of my design process."
UX Thinker Emil Mitry
UX Thinking Design Process

4.1 - Understand

Design solves a problem in order to provide a solution, I first need to understand the problem, & analyze requirements, I follow industry standard user research methods including contextual and individual interviews, while observing the users in real environment. Conduct brainstorming sessions with clients and show them my existing products to get their feedback. work closely with Business Manager to understand users and their needs.

Stakeholders:

  • Myself & my design team
  • Business managers, Product manager
  • communicating with clients

Activities:

  • Meet, talk & observe users.
  • Analyze requirements
  • Observing users
  • Understand users and their needs

Outcomes:

  • Define requirements
  • Analyze user
  • Understand users needs

4.2 - User Research

Focus on understanding user behavior, need, and motivations through observation techniques, task analysis, and other feedback methodologies, card Sorting, focus group, prototype, and usability testing.

" The process of understanding the impact of design on an audience."
UX Thinker Emil Mitry

Stakeholders:

  • Myself & my design team
  • Product manager
  • Users

Activities:

  • Meet, talk & observe users.
  • Analyze requirements
  • Define user persona & use cases
  • Collecting user Feddback.

Outcomes:

  • Define requirements
  • Analyze user
  • Understand users needs

4.3 - Analytics & Discovery

Design solves a problem in order to provide a solution, I first need to understand the problem. To analyze requirements, I follow industry standard user research methods including contextual and individual interviews, while observing the users in real environment. Conduct brainstorming sessions with clients and show them my existing products to get their feedback. work closely with users, & Business manager to understand users and their needs.

" Analytics been used to inform marketing strategy, but I rely on this quantitative-data source to aid me in research & design."
UX Thinker Emil Mitry

Stakeholders:

  • Myself & my design team
  • Business managers
  • Users

Activities:

  • Meet, talk & observe users.
  • Analyze requirements
  • Observing users, Understand users and their needs

Outcomes:

  • User personas
  • User stories
  • Use cases, User flow

4.4 - Design & Wireframes

My design process is focused in utility, ease of use, and efficiency. I start with concept sketching laying out the information architect, and design an interaction prototype. I follow industry standard UX design methods including wireframes, prototype, interactive prototype, High fidelity mockups.

" The process of understanding the impact of design on an audience."
UX Thinker Emil Mitry

Stakeholders:

  • Myself & my design team
  • Business managers
  • Product manager

Activities:

  • Design wireframes
  • Usability testing
  • High fidelity mockups

Outcomes:

  • High fidelity mockups
  • User testing
  • Interactive mockups

4.5 - Implement

Design high fidelity mockups, and interactive prototype, following the company brand identity integration, user testing, Finalizing UX deliverable.

Stakeholders:

  • Myself & my design team
  • Business managers
  • Software managers
  • QA Team

Activities:

  • Finalize UX deliverables & code
  • Suggestions next steps
  • Code front end interaction

Outcomes:

  • High fidelity mockups
  • Prototype
  • Finalize UX deliverable, & user feedbacks

4.6 - Evaluate

Work closely with Business Manager, users and collect their feedback, make changes, collect user feedback and evaluated.

Stakeholders:

  • Myself & my design team
  • Business managers
  • Product manager
  • Users

Activities:

  • Meet, Talk & Observe Users
  • Collect feedback evaluation
  • User testing & observation cycle

Outcomes:

  • User Personas
  • User Stories
  • Use cases, User Flow

5. Please walk through your portfolio

I Have an eye for design.

I quickly evolving interactive thinking from User journey, storyboard, persona's, and workflow diagram. a focus on digital design, marketing and branding.

The portfolio show's my projects so the home page define what type of project I was responsible for & the clients I worked for.

Our work

Our work page is a collective samples of my projects - the sub menu under are Parts Store - GE Oil & Gas - Sizzing Tools.

Services

Services i provide in my work such as; UX Strategy - Branding - UX Design - Technology - Governing.

Projects links for downloads, to help interviewers understand my thought process.

6. How would you decide which elements to add to your product?

UX Design Thinking

UX Design Thinking
When I work in a project I have to focused on the success of the product depends on more than utility and usability alone. So, before I add or delete elements I have to evaluate the product, which elements are usable, useful, findable, accessible, credible, valuable and desirable and which is making the users so frustrated and cannot complete their tasks.
BHGE Mega menu

Add & Delete Element Showcase

BHGE Mega Menu Samples

Conducts user research to understand user needs, mental models and working contexts. The users pain points were finding what they are looking for and the menu, search & products didn’t help them. 
After Analyzing the problem and doing my researches I came up with a mega menu design and used the Oil & Gas terminology on our menu so users can easily find all what they are looking for. Created annotated prototypes & wireframes of user interface designs that visually and textually communicate the behavior of a BHGE site.

"Results driven innovation."
UX Thinker Emil Mitry

7. Tell us about a project you are most proud of.

Partstore

E commerce

The E Commerce Part store project was my best project in 2017. The project goal was designing a site to allow GE O&G customers to Quote, & Orders parts online. The Company did not have a system before so I went to meet with customers, and collect information about the processes they used and try to bring everything online with an easy way so the customers will be able to:
Quote, Order, upload parts from his inventory system, getting there special prices, make a payments, Total FCA/FOB & CPT/CFR Karachi price by Air/sea shipment. Also mention the estimated / approximate weight and dimensions of all the shipments. port of shipment, country of origin and harmonized system code for each item. Getting the export approval from the Governments.

"The sales was increased 33 % on the first quarter. Users clicked on easy to us buttom."

Customers using Partstore

8. Tell us about a UX project that didn’t go as planned.

Sizing Tools case study

Desktop Application

Ajax, High Speed Reciprocating (HSR) Compressors & Cooper-Bessemer equipment in one tool, User-friendly, refreshed interface & graphics. Customized settings based on user inputs. Export performance reports to various software.
The challenge Combining new technology with easy to use interface for sizing and selecting compressors, or for resizing old ones.

The goals are design a combined app to include the functions was previously in the three applications used before to Customize the compressors. "Ajax-Gemini-Superior" into one software. This tool designed to sizing all kind of Compressors such as "Superior, Gemini, Joy, Ajax, Cooper Bessmer, and High-speed reciprocating compressors.

Card Sorting a method used to help design & evaluate the information architecture of the software I collected the information’s from users’ interview, focus group. This is a discussion with a group of participants, in different locations in Oklahoma, and Texas that leads through a set of questions on a particular topic. 

The idea is to obtain feedback about users, persona’s, products, concepts, prototypes, tasks, strategies, and environments. Use Cases Provide a description of how users use a particular feature of our tool. They provide a detailed feedback about using the tool, including the steps they take to accomplish each task.

Problems

While developing the tool, developers got some problems and they changed the design as they see fit, so we end up having a software not usable, and almost designed by developers. Another problem they did not work in Agile environment, so we did not know about the problems from beginning.


I worked with the developers to change the most important screens first before the release but we came back on track on the second release after 4 months.

9. What is your process for working with other designers, developers or product managers?

Collaboration with designers

Designers - Developers - Product Managers

Sailing is very lovely energetic sport. It is team collaboration. You cannot succeed without team work. So, every day at work like sailing to new horizon, exiting to navigate through rough weather.

Working with Other designer bring the best of great ideas, it helps me and my team to design a better solution. Specially by having a weekly meeting to discuss the projects they are working on and every one adds his input.

"The most challenging aspect of my career has been getting designs implemented as intended."

Product managers

Working with project managers is fun because I am trying to undersatnd and visalize his thoughts and ideas, by doing so I come up with a soloutions match his needs and design concepts togethers.

The idea is to obtain feedback about products, concepts, prototypes, tasks, strategies, and environments.

Developers

Working with developers is a challenge but it get more easier if you let the developer manager, and Sr. Developers be involved in the UX Process from the begining to avoid any implementation problem & highlighte the issues from the start so we can solve it.
I worked with the developer in Agile processes so we break the design to user stories and under each stories I define the tasks with developer and support them with Links to interactive mockups or high fidelity mockups, and worked with QA team so they will understand what to except.

"Design and development are two sides of the same coin"